According to tuvie ”Modern Memorex Audio Player has been designed to reconnect Memorex with people who grew up with it. Gen X kids still warmly relate Memorex with social listening. There were no mp3 files back then, they used Memorex cassettes for party mixes and even got mix CDs as their sonic love letters. They grew up and had kids in this modern society. There are many gadgets out there (audio in particular) which are designed specifically for male market. We know that the recent trend of iPod docks that follow the Apple aesthetic are improving by days but most of them will look good in a bachelor pad more than a playroom. Neither of this addresses the needs of modern moms”.
Source : tuvie