According to gizmag Nikon’s new COOLPIX P500 features the longest zoom ever to be integrated into a COOLPIX camera, a 36x wide-angle, optical zoom-NIKKOR ED Glass Lens. This gives a zoom range from wide-angle 22.5 mm to 810 mm ultra-telephoto (35 mm equivalent). At the ultra-telephoto end, you need something to help reduce the effects of camera shake and Nikon says that its 5-way hybrid vibration reduction image stabilization technology that employs both sensor shift and electronic methods meets that need. The company has also added a zoom control to the side of the lens to further help keep shake to a minimum.The camera has a 12.1 megapixel backside illuminated CMOS sensor, benefits from a sensitivity range of ISO160 to ISO3200 and can capture up to five full resolution images per second. Images and movies are stored to SD/SDHC/SDXC memory cards and the Li-ion battery should be good for around 220 shots. All closed up the camera has 4.6 x 3.3 x 4.1-inch (115.5 x 83.7 x 102.5mm) dimensions and weighs just over a pound (454g), including the card and battery.