According to the designer ”Shift is a hybrid digital camera system for the ambitious filmmaker. Based on the Micro Four Thirds standard, it combines superior image quality with an intuitive operating concept. Individualized control functions and film effects can be integrated into the host and are triggered live. A sophisticated housing provides a swiveling touch screen and an ergonomic handle extension. For unusual perspectives, the control unit can be removed, and the camera operated wirelessly”.
Source : yankodesign